Dr. McWilliams is an accomplished data scientist known for always cutting right to the core of solutions to complex problems. As a father of four and grandfather of five, Mick is very glad for the opportunity that Helm affords him to bring the tools of modern data science into the service of promoting a better human future.
A pioneer in the application of predictive analytics to consumer survey data analysis, Mick has accrued more than 30 years’ experience applying advanced quantitative research design and data analysis methods that support marketing planning and business decision making. His particular expertise in state-of-the-art predictive modeling is the cornerstone of why Helm’s approach helps predict market outcomes.
Prior to joining Helm, Mick served as a VP-level marketing scientist for three prominent research firms (MSI International, PSB, Inc. and Lieberman Research Worldwide).
Mick earned his Ph.D. in Sociology, with emphasis on behavioral science research methodologies, from Virginia Polytechnic Institute & State University. He also holds a Master of Arts and Bachelor of Arts in Sociology from the University of Mississippi.
