Jerry Howard is an accomplished brand strategist and entrepreneur with an extensive track record of building many of the world’s most loved and valued B2C and B2B brands in CPG, technology, and finance, from both the client side and as principal of his own consulting group.
Jerry’s passion for HELM stems from seeing first-hand the rising importance of ESG and the need for brands to seize this moment to create deeper connections with consumers and stakeholders, while accelerating the business initiatives that ultimately create ESG-inspired competitive advantage. Jerry believes ESG is one of – if not the – most important ways that brands will create sustainable differentiation at a time when brands are increasingly commoditized.
Prior to forming his strategic marketing firm, Jerry ran the beauty care business for Procter & Gamble Japan, and later delivered record revenue and earnings while serving as Worldwide Director for Coca-Cola, the world’s most loved brand. After more than two decades of and hundreds of successful client engagements, Jerry is bringing the proprietary Predictive BrandingTM approach and his expertise to HELM.
Jerry earned his MBA in Marketing and Finance and his BS in Operations Research / Industrial Engineering from Cornell University. He was previously Chairman of the Board of water.org.
